Simplicity — Works
EST. 2006
Monterrey, MEX

Simplicity — Works
EST. 2006
Monterrey, MEX

 

Brands & People

Identity System + Web Design for a brand agency based in Monterrey, MX.
Brands&People is a brand-centric company focused on mobilizing commercial brands in Latin America. Formerly known as MenosUnoCeroUno —one of the most influential design studios in Mexico—, their experience in the design and advertising field goes back to the late 1990s. The agency's new name demanded a new identity and communication, a new focus and visual language.

FACE worked in collaboration with Gerardo Ortiz & Emmanuel Moreau closely to create Brands&People's new identity. The aim was to have a commercial but smart approach, and we did this by mixing some interesting elements, such as pop culture, a modular and flexible identity system and sharp design elements. From the color code to the typography selection, everything was measured to have a coherent, smart, strong but very appealing visual identity.

brands.mx

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