Simplicity — Works
EST. 2006
Monterrey, MEX

Simplicity — Works
EST. 2006
Monterrey, MEX

 

Catapulta

Identity + Stationery + Visual System for a social innovation platform and festival taking place in the beautiful city of Oaxaca.
One of Mexico’s richest cultural heritages, the city of Oaxaca has long been a hubbub of activity, and this time around it’s the base for a different kind of revolution: a movement for social innovation. Minds from all kinds of paths and places are joining forces to devise new ways of doing good in the world. Ways that will be more effective, collaborative, and long lasting.

In order to encapsulate this frenzy of art, change and culture into a clear-cut visual format, we developed a design system that would be easily applicable to different formats without losing aesthetic appeal. The mexican folkrore-inspired patterns and splash of colors are offset by a bold but simple wordmark and font system, making this a modern but very vibrant identity for a game-changing event.

2015

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