Simplicity — Works
EST. 2006
Monterrey, MEX

Simplicity — Works
EST. 2006
Monterrey, MEX

 

DNA Development

Identity + Branding + Web Design for a privately held, vertically integrated real estate investment and development company based in New York City.
DNA Development is a company based in new York City, an exceptional place where they seek to acquire development opportunities to create beautiful, functional and liveable spaces.

Driven by the concept of simplicity and elegance, we developed a classic, yet modern identity that would accurately represent the soul of the brand. The symbol itself is an abstract but very clean representation of their values: integrity and responsibility, united in the shape of a DNA molecule that will then pass on these traits onto the projects themselves.

A combination of raw gray, copper foil and white, along with amazing typography and layouts gives this brand a very refined balance and elevates the brand to higher standards. The web design is super clean, giving the reader a chance to easily understand the company and their work.

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