Folio.

Identity + Editorial Design for a quarterly design journal and a bimonthly magazine based in Monterrey & Mexico City.

Folio is a quarterly design journal distributed in Monterrey and Mexico City, two of the busiest, most design-driven centers in the country. Creatively conceived as a stylish shell, a simple and unobtrusive design fashioned to allow its content to shine through, we applied this philosophy to everything from naming to editorial design. The result is a bold, straightforward look that appeals to a wide-range of tastes whilst pushing the line for a growing standard of good design.

We chose a simple name that wouldn't only be memorable, but also make sense for the project. The easiness of keeping track of the issue number with this name system is the cherry on top. The layout is based on self-explaining technical documents, a very straight-forward, efficient manner of labelling the content. A collection of stylish, fool-proof fonts and the overlapping of photos enhance the aesthetic appeal.

2012 / www.foliodigital.net

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