Simplicity — Works
EST. 2006
Monterrey, MEX

Simplicity — Works
EST. 2006
Monterrey, MEX

 

Hellow Festival

Identity + Visual Language System + Master Design for the 2014 edition of Hellow Festival.
Headquartered in Monterrey, Mexico, and now on its fifth edition, Hellow Festival is renowned for assembling international and national talents under a same sky for two intensive days of great music.

This time around, we developed a graphic system based on different information layers that would be easy to reproduce and to apply, especially with all the different branding applications the festival needed. We wanted to communicated the cultural richness of this iconic city in a manner that would be attractive to the festival’s wide audience range, so we created a friendly, colorful, pop-culture driven visual language that engages the viewer with its familiar but charming elements.

2014 / www.hellowfestival.com

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