Simplicity — Works
EST. 2006
Monterrey, MEX

Simplicity — Works
EST. 2006
Monterrey, MEX

 

Leyenda 1929

Identity + Package design for a brand of traditional, gourmet mexican sauce.

Born in grandma’s kitchen (as the best recipes usually do) in the year 1929, Leyenda is a line of gourmet, traditionally-made salsas from the north of Mexico.

We developed a darkly elegant and bold identity for them, featuring an eye-catching condensed type, a timeless monogram based off of the partners’ initials, and some charming flourishes here and there that would help reflect the warm allure of the strong, earthy flavors of mexican ranch cuisine.


Food photography by Marco + Chuy.

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