Identity + Branding + Web Design + Development for an electronic journal.
Mal de Mar is a captivating project that capitalizes on the common fascination for the arts, traveling, and nostalgia that permeates our society. With a unique, evocative eye for photography, the project documents art, design, architecture, nature, and traveling, merging them all together under one roof in the name of beauty.
The basis for the project's identity is, accordingly, beauty itself. The design is classically elegant, with serif typographies, shiny gold foil, thick black & cream stationery, and an intricate, beautiful monogram.
2011—2014 / www.maldemar.com